SMART MARKETING
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​When you’re finally happy with your storyline, the next step is to decide how to bring each point alive in the clearest, most interesting and impactful way. Put a few heads together to help think things through if you can. Using a variety of approaches is a good idea because it will help you hold the audience’s attention. Here are some ideas for how different points could be illustrated.





 

 



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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Roles And Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business >
      • How Creativity Delivers Competitive Advantage
    • Business Story Telling
    • Case Examples
    • Wellbeing
    • People Skills
    • Life Hacks
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact