Pitches are similar to other presentations, but the stakes are higher, and you usually have to do more to prove your credentials. The outcome could determine the fortunes of your business, so you’ll need to prepare more thoroughly and pay attention to all the details, starting with casting.
 
When choosing your presentation team, aim to:
- Involve the right number of people; avoid outnumbering client attendees
- Include the key people who would work on the business
- Prioritize those whom the client already trusts, and others they’re likely to connect with
- Pick people who add credibility to the main points you need to land - if operational excellence is important, include the operations expert
- Have separate presenters personify each of the top priorities - with each making a personal commitment to the client - to enhance credibility, emphasize the sense of personal ownership and make it easy for the audience to remember your key points











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