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Founded in 1994, US home appliance company SharkNinja achieved global revenues of $5.5 bn in 2024 at a 20% growth rate. Much of the company’s success comes from its commitment to innovation.  It has R&D centres in three time zones so it can develop new ideas 24/7 and leverage global perspectives and expertise. The team continuously monitors consumer feedback and expert reviews, looking for opportunities to improve existing products and find solutions to consumer frustrations and emerging needs. This has inspired ingenious space-saving, multi-functional kitchen appliances and a wet/dry floor-cleaning robot that automatically empties, refills, recharges and cleans itself. SharkNinja launches approximately 25 new products each year to maintain its competitive advantage.


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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Roles And Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business >
      • How Creativity Delivers Competitive Advantage
    • Business Story Telling
    • Case Examples
    • Wellbeing
    • People Skills
    • Life Hacks
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Merchandise
  • Contact