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The brilliance of 'Taste the Rainbow' is that it provides a consistent slogan and unifying idea for the brand's communications while being open-ended enough to inspire endless creative executions. It invites imaginative, unexpected, and even absurd advertising that's highly memorable and strongly linked to the brand.

This short video summarise the case example.

You can see a collection of Skittles Taste the Rainbow ads here.

Snack history has everything you could ever want to know about Skittles (and more).