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This campaign for Taskrabbit illustrates the benefit of having a consistent framework for developing ad creative. The campaign has a creative template that enables the production of many different executions that share a distinct visual style and core idea. Each ad links the brand to a specific consumer need - window cleaning, plumbing etc. - while the campaign as a whole establishes Taskrabbit as the go-to solution for any household task. Advertising doesn’t get any better than this IMO.