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This method works well for creative problem solving. First, research the problem and potential components of a solution from every angle. Next, immerse yourself in all the research, ideally discussing it with other people e.g. in a workshop. You might arrive at a solution there and then but not necessarily. Then, stop thinking about it, find somewhere without any distractions, and relax. Take a walk or meditate. Sleep on it. This allows your unconscious brain to explore connections between recently acquired ideas and, with any luck, find a solution to the problem. Eureka!
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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Roles And Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business >
      • How Creativity Delivers Competitive Advantage
    • Business Story Telling
    • Case Examples
    • Wellbeing
    • People Skills
    • Life Hacks
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Merchandise
  • Contact