Whilst cultures vary, there are some experiences and themes that are shared the world over. Brands that draw on these concepts in their advertising and bring them to life in a way that people from all countries can recognize are able to produce advertising that works well in all markets with little or no adaptation. Here are some themes that are known to transcend cultural boundaries.

Hollywood and Bollywood movies are watched by billions of people across the globe. Major sporting events such as the FIFA world cup and the Olympics offer efficient ways to reach a global audience. Youth culture, music and gaming also tend to work well across country borders. Likewise, the themes of looking after your family, cherishing your friends, sexual attraction and romance are universally recognized. This is why global brands often look for ways to leverage these themes in their advertising, sponsorship, and product placement partnerships.

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