Applying the 'Hero’s Journey’ structure to the messages you need to convey in a business presentation amplifies their impact and makes them more memorable. This takes time and space (and Post-It Notes). Keep trying different orders in which to present the points until you find a way that works best. Articulating the points out loud and taking another team member through the argument is a great way to identify the clearest flow and whether you need to add or subtract anything. Generally, if there are multiple ways to make the same point, pick the strongest and discard the others. Finally, add an introduction that outlines the context, the challenge and the key topics, and a close that helps the audience make the right decisions.
 
By the end of this process, you should have a storyline that includes all the points you want to make, from start to finish. This diagram shows the flow of a storyline that’s typical for a business presentation.

The storyline should consist of only the basic points, described in words, without any details about how you are going to make them. Don’t pile on facts, statistics, diagrams, etc., even if you already have some good ideas for them in mind. People often skip this step (i.e. laying out the basic storyline) and start creating a set of detailed slides, but if you can avoid the temptation to jump ahead, you’ll save time later and produce a stronger final presentation.