SMART MARKETING
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Picture



This graph highlights two things:

1) Advertising is usually a good business investment. Most campaigns are profitable and the average ROI from profitable campaigns is $2.30 per $ spent (double this if you factor in long-term effects).

2) Advertising ROI is hugely variable. Some campaigns barely break even whilst others pay back many times over. The creativity of the advertising is known to have the biggest influence on ROI.

For more information, check out:
This analysis of advertising ROIs from WARC

What to learn more? Try asking 
Virtual Dan White.
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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Roles And Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business >
      • How Creativity Delivers Competitive Advantage
    • Business Story Telling
    • Case Examples
    • Wellbeing
    • People Skills
    • Life Hacks
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Merchandise
  • Contact