MARKET RESEARCH TRAINING

ABOUT THE WORKSHOPS
Each virtual workshop lasts 3-4 hours.

They have been designed to maximize audience engagement, cater for all different learning styles and to maximize inclusivity.

Information sharing, discussion, and practical work (working individually and in teams) is combined with quizzes, games and plenty of laughter so everyone leaves the session buzzing with enthusiasm!

Concepts are brought to life and made memorable aided by an extensive collection of unique, hand-drawn frameworks. These act as a reminder of the learning and provide participants with process guides and checklists that can be applied practically, day to day, for years to come.

This short video clip shows Dan in action.
MODULES AVAILABLE
Introduction to Marketing
An introduction to all aspects of marketing designed to give insights professionals the context they need to be great at their job.
Introduction to Survey Research
Sampling; data collection options; survey design & wording; survey length issues; specifying analysis; weighting data; coding opens; data cleaning.
Introduction to Qualitative Research
Who to talk to; qualitative methodologies; the art of the moderator; discussion guides & elicitation techniques; qualitative analysis.
Introduction to Statistical Transformation
Applications of data transformation; correlation & factor analysis; driver analyses; simulators & optimizers; clustering/segmentation; significance testing.
Integrated Research Design
Design process and principles; clarifying the business issue; defining research questions and hypothesis; leveraging existing data & information sources; conducting the analysis to form a POV.
Developing Impactful Stories
 Why stories are powerful; putting yourself in your audience’s shoes; choosing the right deliverables; defining story structure/flow; making points powerfully; data visualization.
Presenting with Confidence
Basic presentation flow; owning the presentation; using all your assets, using your voice; taking care of the logistics; virtual presentations.
Understanding & Managing Clients
Understanding business context; handling clients & managing their expectations; building a trusting relationship.
Client Discovery & Growth
What you need to discover; identifying your client’s business challenges; creating rapport & trust; identifying & fostering growth opportunities; effective calls/meetings.
Winning Proposals & Pitches
Establishing the real decision drivers; the pitch development process; providing the personal touch; proposal structure & content; preparing & delivering the pitch.
Brand Research
An introduction to best practices for all types of brand research including measuring brand equity, identifying brand development opportunities and tracking brand performance.
CONTACT ME FOR A BROCHURE OR TO DISCUSS YOUR NEEDS