WHAT I OFFER
I offer consultation on marketing strategy, brand positioning, innovation and communications. I work with CMOs/board members directly or via workshops involving c. 4-6 senior managers.
After 2-3 briefing calls I conduct desk research on your challenge and tailor my existing material to your needs in preparation for a virtual workshop.
The workshop lasts c.4 hours during which you and your team will be equipped with relevant frameworks and context, then guided through the co-creation of your solution.
All workshops have been designed to maximise audience engagement, cater for all different learning styles and to maximise inclusivity.
Information sharing, discussion, and practical work (working individually and in teams) is combined with quizzes, games and plenty of laughter so everyone leaves the session buzzing with enthusiasm!
Concepts are brought to life and made memorable aided by an extensive collection of unique, hand-drawn frameworks. These act as a reminder of the learning and provide participants with process guides and checklists that can be applied practically, day to day, for years to come.
Brand PINATA Development
Understanding brands and their value; developing a clear vision for making your brand successful (based on the Brand PINATA framework); identifying tour brand's touch point & innovation priorities.
How communications build brand value; knowing what makes a great communications idea & how to generate one; choosing your touch points; measuring the impact & ROI from your media.
The value of innovation; drivers of great innovation; sources of inspiration; inspiration session (based on the Ideas Springboard Matrix); identifying your innovation priorities.
Leveraging Data & Insights
The value that insights can bring to a business; the data you will need; using the data to drive decisions; action plan for leveraging data and insights on-going.
CONTACT ME FOR A BROCHURE OR TO DISCUSS YOUR NEEDS