MEDIA
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In this episode of Sleeping Barber podcast, Dan talks with hosts Marc and Vassilis about a range of topics from The Soft Skills Book, to help listeners design a career in marketing.
You can access the podcast here: Apple, Spotify, Google, Amazon. 00:45 Introductions. 03:45 How did this idea come about? 05:11 How did we get to where we are today? 12:50 How to choose your career. 15:30 Have you ever made a decision based on money? 21:24 What are the soft skills that have helped you the most? 32:43 The principles of good visual design. 35:00 The sales funnel 39:25 What information should marketers spend time becoming more familiar with? 57:00 Learning and development, how much is this on you or the company's responsibility? 1:04:30 What has been your motivator to seek more? 1:08:40 One piece of advice to your younger self. |
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In this episode of The Business of Story, host Park Howell and guest Dan White discuss the benefits of using visual metaphors when telling business or brand stories.
5.16 Why visual metaphors are important 9.10 How working memory operates 14.11 The importance of memorability in marketing 20.15 What is a visual metaphor? 24.23 Tropicana Packaging case example 33.11 My career, books and the importance of soft skills 35.20 About The Soft Skills Book (and 'double A side' records and a poor rendition of "Last Christmas') |
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This 50-minute podcast, hosted by Steve Pockross, covered a wide range of topics from 'The Smart Marketing Book'. A summary of the content can be found here.
7.50 The goal of writing The Smart Marketing book 10.42 Definition of marketing 13.57 How to apply the Ansoff Growth Matrix 21.10 The 4, 5, 6, 7 Ps of Marketing 23.15 The Marketing Mix Eye 28.00 Brand Strategy and the impact of customer experience 30.57 Editing the Smart Marketing Book 35.55 Content Marketing 40.36 When is it time to change brand strategy? 45.32 Compare the Market case study |
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In this 25-minute video podcast, Danny O'Donnovan from Quickminutes.com and I discuss why brands are like stalactites (6.32) and how to ensure effective business meetings (13.52).
December 2021. |
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This 15-minute video, taken from a webinar for NetworkMyClub.co.uk, provides a brief introduction to some of the key concepts related to successful brand marketing.
Topic include: - What is a brand? - Deciding what your brand should be - The marketing mix - Choosing media November 2021. |
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47 minutes of me and James Farmer, Head of Brand and Marketing Communications at the CIM, talking with Ben Walker about why soft skills are important and why they are often neglected.
1.22 What are soft skills and background to The Soft Skills Book 3.51 The soft skills marketers need most 10.27 Impact of Covid-19 on soft skills development 16.24 Importance of soft skills when applying for/recruiting for a job 23.12 Can soft skills be learnt/taught? 26.30 Tips on networking skills 28.56 Why don't companies invest in soft skills? 31.53 The value of presentation skills 33.03 Developing soft skills in a 'hybrid' world 40.36 Decision-making and problem-solving skills 43.00 The benefit of frameworks to soft skills development November 2021. |
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This 45-minute episode of Tim Sismey's podcast 'Do Yourself a Favour' explores several topics covered in The Soft Skills Book. It also touches on knife sharpeners, cricket and data visualisation.
Podbean link August 2021 |
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This 75-minute episode of LID radio explores several topics covered in The Soft Skills Book.
Google link Apple link Spotify link July 2021 |
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In this 40-minute podcast for The Irish Times, Dave Winterlich and Dan White discuss the opportunity for CMOs to take the lead as the world starts to recover from the Covid-19 pandemic and organisations aim for significant growth.
Episode 48 of Inside Marketing podcast: Soundcloud: http://bit.ly/361wjG2 Apple: https://apple.co/2RUMK18 Spotify: https://spoti.fi/2S0NJwN Google: https://bit.ly/3t0OGVS July 2021 |
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This 60-minute video introduces 'The Soft SKills Book' and shows, explains and discusses 10 frameworks from the book:
9.01 Introduction to 'The Soft Skills Book' 13.08 Dealing with different personality types 20.00 Connecting with people from different cultures 26.22 Building a great team 35.11 Delegating effectively 40.35 Running an effective meeting 49.45 Communication and influence planning 55.18 Developing your story July 2021. |
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In this 50 minute video, Dan talks through a series of frameworks related to branding with Stef Hammerlinck, host of the "Let's Talk Branding' podcast. Topics include:
2.22 Brand associations in the brain 9.50 Defining a brand - The Brand Pinata 19.25 Choosing media channels 25.30 Brand development and activation 29.26 Generating communications ideas 38.32 Well-branded creative 48.25 The value of creativity in holding attention May 2021. |
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A one-hour podcast in which Ty Hayes quizzes Dan White, author of The Smart Marketing Book, about various frameworks from the book. The YouTube version shows the frameworks being discussed. Topics include:
06:33 Role of M.R. 13:45 Brand Research 17:00 Business KPIs, budget setting & strategy 33:30 The Brand Pinata 37:56 The Boston Matrix 42:39 Burst vs Drip 45:18 Innovation May 2021. |
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A one-hour podcast in which Marc Binkley quizzes Dan White, author of The Smart Marketing Book, about several frameworks from the book related to media planning and creative development. April 2021. |
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A 30-minute podcast featuring Gemma Butler, Marketing Director at the Chartered Institute of Marketing and Dan White, author of The Smart Marketing Book. The conversation covers how to identify what the customer wants through testing and exploration, why tensions between CMO and CFO can undermine customer centricity and the pitfalls of uncritically relying on data to shape marketing strategy.
April 2021. |
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A one-hour video of Dan White, author of The Smart Marketing Book, talking about 10 of his favourite frameworks from the book and how marketers can use them. March 2021. |
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A one-hour interview with Dan White for The Marketing Book podcast, hosted by Douglas Burdett. Douglas quizzes Dan about many of the book's frameworks and how they help marketers. January 2021. |
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A 23-minute interview with Dan White for The Ambition Podcast from The Association of Master of Business Administration. The podcast explores why marketing spend is often reduced in times of economic uncertainty, how this may work in the short term but can be damaging to both brand and business in the long term. Dan gives us a masterclass in marketing and brand building, with some tips on how to pivot for success in times of change. March 2021. |
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A 3-minute simulated browse of The Smart Marketing Book explaining who it's for, summarising what it contains and showing some example pages. November 2020. |
