MEDIA
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This 45-minute episode of Tim Sismey's podcast 'Do Yourself a Favour' explores several topics covered in The Soft Skills Book. It also touches on knife sharpeners, cricket and data visualisation.
Podbean link August 2021 |
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This 75-minute episode of LID radio explores several topics covered in The Soft Skills Book.
Google link Apple link Spotify link July 2021 |
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In this 40-minute podcast for The Irish Times, Dave Winterlich and Dan White discuss the opportunity for CMOs to take the lead as the world starts to recover from the Covid-19 pandemic and organisations aim for significant growth.
Episode 48 of Inside Marketing podcast: Soundcloud: http://bit.ly/361wjG2 Apple: https://apple.co/2RUMK18 Spotify: https://spoti.fi/2S0NJwN Google: https://bit.ly/3t0OGVS July 2021 |
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This 60-minute video introduces 'The Soft SKills Book' and shows, explains and discusses 10 frameworks from the book:
9.01 Introduction to 'The Soft Skills Book' 13.08 Dealing with different personality types 20.00 Connecting with people from different cultures 26.22 Building a great team 35.11 Delegating effectively 40.35 Running an effective meeting 49.45 Communication and influence planning 55.18 Developing your story July 2021. |
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In this 50 minute video, Dan talks through a series of frameworks related to branding with Stef Hammerlinck, host of the "Let's Talk Branding' podcast. Topics include:
2.22 Brand associations in the brain 9.50 Defining a brand - The Brand Pinata 19.25 Choosing media channels 25.30 Brand development and activation 29.26 Generating communications ideas 38.32 Well-branded creative 48.25 The value of creativity in holding attention May 2021. |
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A one-hour podcast in which Ty Hayes quizzes Dan White, author of The Smart Marketing Book, about various frameworks from the book. The YouTube version shows the frameworks being discussed. Topics include:
06:33 Role of M.R. 13:45 Brand Research 17:00 Business KPIs, budget setting & strategy 33:30 The Brand Pinata 37:56 The Boston Matrix 42:39 Burst vs Drip 45:18 Innovation May 2021. |
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A one-hour podcast in which Marc Binkley quizzes Dan White, author of The Smart Marketing Book, about several frameworks from the book related to media planning and creative development. April 2021. |
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A 30-minute podcast featuring Gemma Butler, Marketing Director at the Chartered Institute of Marketing and Dan White, author of The Smart Marketing Book. The conversation covers how to identify what the customer wants through testing and exploration, why tensions between CMO and CFO can undermine customer centricity and the pitfalls of uncritically relying on data to shape marketing strategy.
April 2021. |
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A one-hour video of Dan White, author of The Smart Marketing Book, talking about 10 of his favourite frameworks from the book and how marketers can use them. March 2021. |
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A one-hour interview with Dan White for The Marketing Book podcast, hosted by Douglas Burdett. Douglas quizzes Dan about many of the book's frameworks and how they help marketers. January 2021. |
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A 23-minute interview with Dan White for The Ambition Podcast from The Association of Master of Business Administration. The podcast explores why marketing spend is often reduced in times of economic uncertainty, how this may work in the short term but can be damaging to both brand and business in the long term. Dan gives us a masterclass in marketing and brand building, with some tips on how to pivot for success in times of change. March 2021. |
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A 3-minute simulated browse of The Smart Marketing Book explaining who it's for, summarising what it contains and showing some example pages. November 2020. |
