47 minutes of me and James Farmer, Head of Brand and Marketing Communications at the CIM, talking with Ben Walker about why soft skills are important and why they are often neglected.
1.22 What are soft skills and background to The Soft Skills Book
3.51 The soft skills marketers need most
10.27 Impact of Covid-19 on soft skills development
16.24 Importance of soft skills when applying for/recruiting for a job
23.12 Can soft skills be learnt/taught?
26.30 Tips on networking skills
28.56 Why don't companies invest in soft skills?
31.53 The value of presentation skills
33.03 Developing soft skills in a 'hybrid' world
40.36 Decision-making and problem-solving skills
43.00 The benefit of frameworks to soft skills development
This 45-minute episode of Tim Sismey's podcast 'Do Yourself a Favour' explores several topics covered in The Soft Skills Book. It also touches on knife sharpeners, cricket and data visualisation.
In this 40-minute podcast for The Irish Times, Dave Winterlich and Dan White discuss the opportunity for CMOs to take the lead as the world starts to recover from the Covid-19 pandemic and organisations aim for significant growth.
Episode 48 of Inside Marketing podcast:
This 60-minute video introduces 'The Soft SKills Book' and shows, explains and discusses 10 frameworks from the book:
9.01 Introduction to 'The Soft Skills Book'
13.08 Dealing with different personality types
20.00 Connecting with people from different cultures
26.22 Building a great team
35.11 Delegating effectively
40.35 Running an effective meeting
49.45 Communication and influence planning
55.18 Developing your story
In this 50 minute video, Dan talks through a series of frameworks related to branding with Stef Hammerlinck, host of the "Let's Talk Branding' podcast. Topics include:
2.22 Brand associations in the brain
9.50 Defining a brand - The Brand Pinata
19.25 Choosing media channels
25.30 Brand development and activation
29.26 Generating communications ideas
38.32 Well-branded creative
48.25 The value of creativity in holding attention
A one-hour podcast in which Ty Hayes quizzes Dan White, author of The Smart Marketing Book, about various frameworks from the book. The YouTube version shows the frameworks being discussed. Topics include:
06:33 Role of M.R.
13:45 Brand Research
17:00 Business KPIs, budget setting & strategy
33:30 The Brand Pinata
37:56 The Boston Matrix
42:39 Burst vs Drip
A 30-minute podcast featuring Gemma Butler, Marketing Director at the Chartered Institute of Marketing and Dan White, author of The Smart Marketing Book. The conversation covers how to identify what the customer wants through testing and exploration, why tensions between CMO and CFO can undermine customer centricity and the pitfalls of uncritically relying on data to shape marketing strategy.
A 23-minute interview with Dan White for The Ambition Podcast from The Association of Master of Business Administration. The podcast explores why marketing spend is often reduced in times of economic uncertainty, how this may work in the short term but can be damaging to both brand and business in the long term. Dan gives us a masterclass in marketing and brand building, with some tips on how to pivot for success in times of change.