THE SMART ADVERTISING BOOK
HOW TO DELIVER ADVERTISING THAT GROWS YOUR BRAND 'A wonderful book to help you understand and improve advertising. Dan White knows how to simplify, visualize and communicate the most important concepts for today's advertising world.' Professor Koen Pauwels, Distinguished Professor of Marketing, Northeastern University. This concise guide, by the author of the bestsellers The Smart Marketing Book and the Smart Branding Book, provides insights, inspiration, and practical tips for delivering advertising that drives brand growth. The Smart Advertising Book is for entrepreneurs, marketing professionals, advertising experts and anyone interested in the art and science of advertising. It introduces all key advertising concepts and frameworks, brought to life by examples from the world’s best advertisers. The author’s trademark, hand-drawn illustrations are charming and enlightening. They make complex ideas easy to understand and remember, equipping the reader to develop great creative content and make the right media decisions. |
THE SMART BRANDING BOOK
HOW TO BUILD A PROFITABLE AND RESILIENT BRAND 'Better than most university brand management books.' Professor Byron Sharp, Director, Ehrenberg-Bass Institute and Author of How Brands Grow This concise, practical guide by the author of the bestseller The Smart Marketing Book provides insights and inspiration for you to build a profitable and resilient brand. The Smart Branding Book is for entrepreneurs, students, marketing professionals and anyone interested in why brands are valuable and how they are created. It introduces all key brand-building concepts and frameworks, brought to life by examples from the world’s most successful brands. The author’s trademark, hand-drawn illustrations are the book’s stand-out feature. They make complex ideas easy to understand and help readers remember and apply the principles of effective branding. |
THE SOFT SKILLS BOOK
THE KEY DIFFERENCE TO BECOMING HIGHLY EFFECTIVE AND VALUED 'I can’t think of any professional who wouldn’t benefit from this concise and useful book. I’ll be ordering a copy for each member of my team.' AJ Rollsy, Founder at HealthPoint Research. The Soft Skills Book is an indispensable guide for anyone eager to develop their professional career. Every job requires different strengths and capabilities, but soft skills form the backbone of any successful career. These are the skills that enable you to listen to and collaborate effectively with other people, manage individuals, lead teams and run projects, communicate your ideas persuasively and build a social network that will enhance your career. The Soft Skills Book is short and to the point and full of practical tools and frameworks you can use immediately to become more effective at work. To get an idea of what the book is like, check out this 1-minute introduction, this 3-minute simulated browse or this 65-minute video. |
Buy your copy HERE or from other retailers. |
THE SMART MARKETING BOOK
THE DEFINITIVE GUIDE TO EFFECTIVE MARKETING STRATEGIES 'There are just a few books that should be on every marketer's desk. This is one of them.' Douglas Burdett, host of The Marketing Book Podcast. The Smart Marketing Book is a handbook for modern marketing. It provides practical, evidence-based advice and inspiration on all aspects of marketing from business, brand and innovation strategy through to communications, sales promotion and customer experience. It contains no waffle nor jargon - just clear explanations and unique frameworks and visualisations that make sophisticated ideas easy to grasp, plus famous examples that bring key concepts to life. It offers the clearest summary of marketing principles and latest thinking available. The Smart Marketing Book is ideal for: - Students and young professionals looking for a rounded understanding of modern marketing - Entrepreneurs wanting their start-up to thrive in market - Experienced marketers seeking to fill gaps in their knowledge - Anyone who is interested in marketing but not the tedious detail To get an idea of what the book is like, check out this 3-minute simulated browse. |
Buy your copy HERE or from other retailers. |