THE SOFT SKILLS BOOK
THE KEY DIFFERENCE TO BECOMING HIGHLY EFFECTIVE AND VALUED

'I can’t think of any professional who wouldn’t benefit from this concise and useful book. I’ll be ordering a copy for each member of my team.'
AJ Rollsy, Founder at HealthPoint Research.

The Soft Skills Book is an indispensable guide for anyone eager to develop their professional career.
 
Every job requires different strengths and capabilities, but soft skills form the backbone of any successful career. These are the skills that enable you to listen to and collaborate effectively with other people, manage individuals, lead teams and run projects, communicate your ideas persuasively and build a social network that will enhance your career.
 
The Soft Skills Book is short and to the point and full of practical tools and frameworks you can use immediately to become more effective at work.

To get an idea of what the book is like, check out this 1-minute introduction, this 3-minute simulated browse or this 65-minute video.

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Buy your copy HERE​ or from other retailers. ​

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THE SMART MARKETING BOOK
THE DEFINITIVE GUIDE TO EFFECTIVE MARKETING STRATEGIES

'There are just a few books that should be on every marketer's desk. This is one of them.'
Douglas Burdett, host of The Marketing Book Podcast.

The Smart Marketing Book is a handbook for modern marketing. It provides practical, evidence-based advice and inspiration on all aspects of marketing from business, brand and innovation strategy through to communications, sales promotion and customer experience.
 
It contains no waffle nor jargon - just clear explanations and unique frameworks and visualisations that make sophisticated ideas easy to grasp, plus famous examples that bring key concepts to life. It offers the clearest summary of marketing principles and latest thinking available.
 
The Smart Marketing Book is ideal for:
- Students and young professionals looking for a rounded understanding of modern marketing
- Entrepreneurs wanting their start-up to thrive in market
- Experienced marketers seeking to fill gaps in their knowledge
- Anyone who is interested in marketing but not the tedious detail

To get an idea of what the book is like, check out this 3-minute simulated browse.

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Buy your copy HERE​ or from other retailers. ​

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100 INDISPENSABLE FRAMEWORKS - DELUXE EDITION

'I love, love, love the book. Super simple, great reminders of things that either I do instinctively, or I have been taught but struggle to recall precisely. The sort of book I can flick through on the train and something will be useful for the day ahead’.
James Cummings, Vice President, Global Insights & Analytics at Anheuser-Busch InBev.

A collection of 100 frameworks designed to provide inspiration and guidance to business professionals.  Each framework is shown using hand-drawn colour illustration, accompanied by a written commentary. 
 
100 Indispensable Frameworks - Deluxe Edition is ideal for:
- Young business professionals looking for tips that will give them an edge
- Seasoned professionals seeking new ideas and inspiration
- Entertaining guests waiting in reception
- Coffee tables and for browsing whilst in the bathroom
- Giving to clients at conferences etc.

Buy your copy HERE​.
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Buy your copy HERE​.

PRAISE FOR THE SOFT SKILLS BOOK: 

'A wonderful book that I would say every professional must read.'
Kenneth Sequeira, Deputy Director, Human Capital at Myntra
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'We were just talking the other day about how we love the look of The Soft Skills Book and how powerful the visuals are. A great read!'
Laura Richmond, Head of Growth at Jester

'I really enjoyed The Smart Marketing Book so this is definitely on my shopping list!'
Andy Bargery, Marketing Consultant and Tutor

'The Soft Skills Book is solid gold. So many actionable tips and tricks for everyday business situations. I'll recommend it to all my colleagues.’
Dr. Sebastian Wolf, Unit Creative Director at Territory Webguerillas

'Being successful in business (and maybe life) is frequently about mastering just enough to comfortably navigate the broad and the deep. Or in other words, being able to connect the big picture with specific, detailed actions. This is usually at the heart of both personal and organizational transformation. The thing I love about “The Soft Skills Book” is that it effortlessly straddles this divide, balancing scope with practical, sage guidance on the skills you must have at work to succeed. To declare my interest, I've known Dan a long time. Still, this shouldn't stop anyone from buying what is an excellent read. Whatever stage of your career, you'll discover something that will make you more effective.'
Tim Wragg, Advisor & Non-Exec/Chair
 
'Dan’s relaxed tone and illustrations achieve the right balance between getting to the point and being easy to read for tricky business subjects.'
Ian McGrath, Marketing, Media & Communications Consultant
 
'Dan has done a great job building a 'reference library' of well explained ideas that can help anyone develop the skills that makes them, and their business, work better. The book does an incredible job of reminding us to take time to look at some of the most important, yet 'invisible' forces and processes that shape how we connect, collaborate and work. If you're like me and believe that emotional intelligence and diversity are advantages in the workplace, then you'll love having this book at the side of your desk. Dan has created a comprehensive field book full of practical and helpful business advice on how to manage people, run effective meetings, build better presentations and manage projects.'
Marc Binkley, Vice President for Digital & Marketing Strategy at Anstice Communications
 
'A really nice, succinct snapshot of soft skills put forward in an authentic tone of voice and with the right balance of ideas and practical advice. A quick glance at the crowded business section in any book shop tells me that there is no shortage of information and opinions. Indeed, my own bookshelf already holds many more “must get to reading that” as opposed to the smaller collection of “read it and loved it” titles. It’s for this reason that I recommend books cautiously, and why I mostly focus on books that either introduce an important new idea, or even better, neatly collect and combine proven ideas to show how I can apply them today. Many people will already know of Dan White thanks to his use of visual illustrations to effectively communicate often complex marketing concepts into a simple, single diagram. In his latest work, Dan brings these same visuals back to do a stellar job of outlining the soft skills needed in business, explaining why they are important, and how to use them properly. Free of fluff or unhelpful jargon, this book authentically zeroes in on those qualities that seem to be innate in those businesspeople we most admire, and shows how these skills can be naturally adopted into our own work life. Don’t expect wordy jargon or impractical opinions. It’s more like a compass to guide you through those everyday work experiences to not only be more successful in your work, but to be left feeling more efficient, effective, and fulfilled in what you do. I’ll be giving a copy of The Soft Skills Book to each person in my team, and re-reading it again myself. I can see this becoming a sort of Bible of Everyday Work.'
AJ Rollsy, Founder at HealthPoint Research
 
'This book is full of awesomeness. It sheds loads of very useful, simple frameworks to improve your thinking and decision making. I highly recommend it.'
John Acton, Managing Partner at DPI
 
'Clear, straightforward and practical. Illuminated by the author’s excellent diagrams.'
James Hankins, Founder at Vizer Consulting
 
'I'd have benefitted hugely from this early on in my career and when I started managing people. It also acts as a very handy refresher, along with some genuinely new ways of looking at things.'
Paul Lewis, Head of Brand Strategy at Fellowship
 
'This book is a great guide. It's visual, to the point, and full of ideas on how to approach things. It's also super easy to digest. You can start at the beginning or go to the sections that are most relevant to you at any given time. I'd definitely recommend it for both personal and professional inspiration.'
Gemma Butler, Marketing Director at The Chartered Institute of Marketing
 
'The ability to make the complex simple is a rare talent. Dan's done that previously in Marketing. He's now brought his brilliant drawings and writing to soft skills - those human fundamentals we all know are important but often neglect. How we live, communicate and work better. I wish I'd had this when I started out.'
Tim Sparke, Founder of Congregation.io
 
'Jam-packed with much concise and valuable information. I love the no BS approach - only the important stuff without the pretentious buzz-words. Genuine, honest and gutsy information that would be beneficial for any manager or person wanting to get to the next level in their career.'
Angela Argyrou, Marketing Manager at Chempro Chemists
 
'Very accessible and digestible with lots of bite size tips and guidance. An ideal aid for people to dip in and out of when the need arises.'
Rebecca Wynberg, Founder and Head at Sadek Wynberg Research
 
'I love The Soft Skills book! It’s the perfect companion book to Smart Marketing. I recommend both books to all my graduating seniors. Similar to his innovative Smart Marketing book, Dan breaks down every critical soft skill my students need to use to succeed in the marketplace. Each principle is illustrated in Dan’s unique style to make it easier to understand and apply. Every important soft skill is addressed - managing yourself, building teams, managing others, project management, effective presentations etc. I wish I had both these books when I was starting my marketing career.'
Tom Elmer, Adjunct Professor of Marketing, West Chester University of Pennsylvania
 
'A comprehensive reference of essential tools. A great balance of clear visuals and practical advice.'
Elvin Turner, author, Be Less Zombie: How great companies create dynamic innovation, fearless leaders and passionate people
 
'The Soft Skills Book is extremely useful, practical and very relevant for our business. I look forward to buying it for my team.'
Dr. Maria Darma, Managing Director at Kantar Insights Belgium
 
 

PRAISE FOR THE SMART MARKETING BOOK: 

'I plan to buy your book for my whole team. I think it is so smart but simple enough for people with less experience to understand.'
Sarah Briscoe, Vice President Global Qualitative solutions at Schlesinger Group

​'The Smart Marketing Book is excellent. Really easy to get into and refresh on the core principles of marketing. As a result, I've pre-ordered 'The Soft Skills Book'. Keep up the great work.'
James Sinfield, Former Digital and eBusiness Lead, Nestle Beverages, UK & Ireland

'I absolutely love The Smart Marketing Book. It is just a fantastic summary of the essentials a marketer needs to know (but many unfortunately don't).'
Robert af Klintberg Ryberb, Co-Founder, Kapero

'Fresh, clear and informative.'
Rebecca Wynberg, Market Research Consultant, Founder of Wy

'This book is a must-have for any marketer, whether you’re a CMO, Marketing Manager or aspiring marketer. It contains dozens of hand-drawn illustrations of classic marketing frameworks and contemporary models. This is the handbook you need on your desk to help you tackle any marketing challenge you face.'
Ty Hayes, host of Lean Mean Marketing Teams podcast
 
'There is so much good stuff in here that you could pick up the book at any stage of your career and go - I’ve heard about this kind of thing before, but I’ve never had a concrete example or a moment to focus on just that. The Smart Marketing Book provides that moment.'
Marc Binkley, host of the A-Cast podcast

'I'd recommend the book to any exec. Go away for the day (with no phone) and let it open your brain. Start with a clean sheet of paper and let a tonne of unbiased ideas flood in.'
Enda Beslin, Founder and CEO at Disrupt The Chain

'This belongs on your desk along with How Brands Grow Volumes 1 and 2, Distinctive Brand Assets and the Psychology of Persuasion. I Loved! Loved! Loved! it. It is brilliant in its approach in the stories it tells through the illustrations. Radically different from what is typically found in marketing books yet impactful insights are shared on each page.’
Tom Elmer, Adjunct Professor of Marketing, West Chester University of Pennsylvania

'Wow! In a very short time, The Smart Marketing books not only conveys most of the good marketing wisdom out there, but also do it in a very visual and easy-to-read style. Besides marketers who want to get smarter, I think the book is also VERY appealing to people in big tech companies who have no marketing training or experience but find themselves in marketing roles.’
Professor Dr. Koen Pauwels, Distinguished Professor of Marketing at Northeastern University
 
'This is probably my favourite marketing book of the year, and one of the best of the past few years. It’s not easy to be incredibly comprehensive and fact-based, and at the same time visual and digestible, but The Smart Marketing Book does just that. I highly recommend it whether you’re a new marketeer learning the ropes, or if like all of us you could just use a refresher. This will be required reading for my students next semester and is the best 20 bucks you’ll spend this year #unsponsored.’
Andrew Mushing, Manager of Marketing Excellence at The Hershey Company
 
'One to dive into when you need that bit of inspiration about the logic or magic of marketing. This happily sits alongside Kotler and Davidson.’
Sonia Johnson, Director of Consulting at Quantic
 
'A super handy guide to many aspects of marketing. It's packed with helpful, hand drawn models and tables. Plus, the text is clear, informative and concise. It's also remarkably wide-ranging for such a small volume. Very few marketers won't learn something from it. Very many will benefit from having it as a handy reminder to things we've forgotten or are a bit hazy about.’
Paul Lewis, Head of Brand Strategy at Fellowship
 
'Diagrams, supporting facts and examples are lucidly explained. Powerful articulation and simplicity to cover the content flow make this book a perfect gift for faculties and students in management schools.’
Pranamita Mukherjee, Visiting Faculty Member at Jamnalal Bajaj Institute of Management Studies
 
'An intelligent, comprehensive and clear review of marketing principles.’
Nigel Hollis, Chief Global Brand Analyst at Kantar
 
'A must for marketers. It's absolutely recommendable.’
Matthias Rasztar, CMI Director, Unilever
 
'The distilled insight of a career at the sharp end of marketing strategy.’
Omaid Hiwaizi, Co-Founder at Magma Maritime
 
'With engaging visual mnemonics and clear, to the point copy, Dan White has demonstrated that he is a master of the art of making things simple in this useful little book.’
Chuck Young, CEO Ameritest
 
'Very clearly structured and written, with new ways of presenting novel but also some well-known concepts, using witty and stylish drawings. Very useful for those who would like to have a big picture of what marketing is about and at least equally useful for someone to get a recap or a refreshment of familiar ideas and concepts.’
Dimitri Pisarsky, MD Millward Brown A/R/M/I Marketing
 
'Read this book and you’ll be well equipped to succeed in Marketing regardless of how the world evolves.’
Sarah White, Senior Global Insight Manager, Britvic.
 
'A great introduction for anyone new to marketing, but equally, a valuable reminder and prompt for the more experienced business reader too.’
Charlotte May, Group Head of Customer Research at Legal & General
 
'Written in a hugely informative but never stuffy style, Dan's words are beautifully complimented by the self-penned infographics that he has become recognised for. Read it - you'll pick up something new, for sure.’
Duncan MacConnol, Joint Managing Director at Quantic
 
'I no longer have the time to pull out trusty copies of Kotler, Reis or Covey. Like the man that originated these, I find them appropriately sophisticated for our complex times, while somehow retaining an immediacy and pragmatism that makes me feel smarter.’
Cliff Nichols, National Head of Insights and Marketing, Cox Architecture.
 
'Great for those that don't want to drown in data and evidence but want to understand, and share, some of the most important principles in marketing, in a way that's easily absorbable.’
Richard Bambrick, Senior Consumer Insight Manager at Pentland Brands
 
'I loved it ... very concise and very relevant for all marketeers.’
Komal Sahni, Global Strategy and Insights Lead, Streetbees
 
'Love the simplicity, visualisation and compactness of it. Very impactful frameworks too.’ Prashant Kolleri, Leader - Customised Intelligence at Nielsen South Asia
 
'I knew some of the models, but not all. This makes it useful for both learning and referencing.’
Ali Azeem, Partner at IPSOS
 
'It's a great book. It's clear and easy to read, in nice bite-sized chunks. Something I'll be referring to a lot over the coming years, no doubt.’
Ed Coke, Founder and Owner at Repute Associates
 
'A concentrated journey in how to practically solve an array of marketing puzzles.’
Tim Wragg, CEO North America Kantar
 
'A veritable feast of marketing ideas. Whether you’re a student or a pro, Dan White has produced a smart guide to effective marketing, fusing latest thinking to foundational knowledge through a series of clear and simple frameworks.’
Darren Bhattachary, CEO Kantar Insights UK
 
'This is a great book. It’s a distillation of a career’s worth of learning into something even a newcomer can understand. I found something useful on every page.’
David Chantrey, Transformation Director at Kantar
 
'I wish this book had been around when I was coming through the ranks, trying to assimilate all the fragments of marketing thinking thrown at me.’
Richard Clissold-Vasey, Transformation Director at Kantar
 
'A really good helicopter view of the marketing process.’
Simon Boswell, Owner at Brandsight.org
 
'It's a must have book.’
Rahul Chawra, Chief Consultant at Decode Strategy Labs
 
'This has a special place alongside my 'starting a new business for dummies' book for when I make tracks of my own. Although each chapter is quite concise, it doesn't lose any effectiveness for me and I've found it of practical help already.’
Chris Mason, Skyscanner
 
'It's a cracking resource, distilling some pretty complex stuff into some great frameworks and illustrations. I've already drawn on it with my current client base, and it's really useful.’
Huw Williams, Research Director, InSites Consulting
 
'Very accessible (meme-able!) and covers so much ground. Nice work.’
Adam Short, Co-founder at The Point
 
'I've found The Smart Marketing Book amazing. Written is a very simple and actionable manner, connecting the dots among theories and approaches.’
Leonardo Viola, Account Executive at The Integer Group
 
'It’s an amazing & insightful book - very easy to read!’
Víctor García del Barrio, Group Managing Director at Padre Group
 
'Great book. So smart.'
Dr. Sebastian Wolf, Unit Creative Director and Territory_Webguerillas
 
'Absolutely LOVE the book! Such a handy, compelling reference.’
Rachel Bagwell (Packe), Kantar
 
'Great to be reminded of some really key principles in such a digestible way.’
Nicole Duckworth, Kantar
 
'Love it. It's really accessible and like the way it simplifies complex concepts.’
Gareth Rees, Kantar
 
'I absolutely love the simple but powerful frameworks that can be practically applied – something I’m finding super useful.’
Mark Webster, Kantar
 
'Simple, clear, powerful, no nonsense. Amazing little book, cleverly. A fun and enjoyable read for one and all.’
Akjila Ventkitachalam, Kantar

'A delight. It is hard to get to such simplicity'
Nick Kendall, Founding Partner - Electric Glue and The Garage Soho