SMART MARKETING
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The price of a brand is an integral part of its positioning. A brand designed to provide a superior experience and make customers feel proud to own it, also needs a premium price. Louis Vuitton, Ferrari and Apple always maintain their prices because they know that discounting can seriously undermine a premium brand’s appeal. Conversely, a brand designed to attract customers through low prices should avoid upmarket packaging that would confuse how people think of the brand.
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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact