SMART MARKETING
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Apple is a brand that has flourished thanks to the functional and aesthetic superiority of its products - an example of the 'product leadership’ strategy within the 'Value Disciplines’ framework.
 
 
Further reading/listening:
Ruthless prioritisation and the four core products in 1998.
Approach to hiring people.
Steve Jobs's perfectionism.
Organisational design and team-working.
Background to the Think Different communications platform.

Thank you to Marc Binkley for providing the background research to this example.




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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact