Apple is a brand that has flourished thanks to the functional and aesthetic superiority of its products - an example of the 'product leadership’ strategy within the 'Value Disciplines’ framework.
Ruthless prioritisation and the four core products in 1998.
Approach to hiring people.
Steve Jobs's perfectionism.
Organisational design and team-working.
Background to the Think Different communications platform.
Thank you to Marc Binkley for providing the background research to this example.