SMART MARKETING
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Being clear about what a brand should stand for has significant commercial advantages as illustrated here. The brand proposition should be based on what the company does or could be best at, and inspires employees to make the brand a success.
Home
Books
Illustrations
Marketing
Brand Development
Brand Experience
Innovation
Communications Strategy
Media Characteristics
Creative Content
Pricing & Sales Promotion
Measurement
Data and Analysis
Brand Review & Planning
Brand Extension
Mental Processes
Business
Case Examples
Articles
Media
Services
Consultancy
Speaking Engagements
Training for B2B Professionals
Market Research Training
Visualisations
Contact