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​In this fictitious example, Robo-Claus is a toy robot with interchangeable claws and a Santa’s hat.  It is advertised as a must-have Christmas present, using stories of the robot making use of its versatile claws to help Santa deliver all the presents on Christmas Eve.  Sadly, Robo-Claus is notorious for draining batteries quickly. The diagram illustrates what Robo-Claus’s dominant mental associations might look like.
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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact