​In this fictitious example, Robo-Claus is a toy robot with interchangeable claws and a Santa’s hat.  It is advertised as a must-have Christmas present, using stories of the robot making use of its versatile claws to help Santa deliver all the presents on Christmas Eve.  Sadly, Robo-Claus is notorious for draining batteries quickly. The diagram illustrates what Robo-Claus’s dominant mental associations might look like.

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