SMART MARKETING
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Picture


This image shows an example of what the Brand PINATA looks like for a specific brand. It also zooms in on the insight, illustrating how it underpins and inspires the development of the brand's communications.

The Brand Idea stems from the insight, but is a specific way of expressing it involving the brand, and reflected in all brand communications.

A campaign idea is one of the ways the creatives have come up with to bring the brand idea to life in a compelling way.

Executions are ways of executing the campaign idea, destined to become ads in specific channels/countries.


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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact