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Brands with a share of brand equity higher than their share of market are more likely to grow. Conversely, brands with relatively low brand equity are at greater risk of decline.
Home
Books
Illustrations
Marketing
Brand Development
Brand Experience
Innovation
Communications Strategy
Media Characteristics
Creative Content
Pricing & Sales Promotion
Measurement
Data and Analysis
Brand Review & Planning
Brand Extension
Mental Processes
Business
Case Examples
Articles
Media
Services
Consultancy
Speaking Engagements
Training for B2B Professionals
Market Research Training
Visualisations
Contact