Brands with a share of brand equity higher than their share of market are more likely to grow. Conversely, brands with relatively low brand equity are at greater risk of decline. What to learn more? Try asking Virtual Dan White. |
Brands with a share of brand equity higher than their share of market are more likely to grow. Conversely, brands with relatively low brand equity are at greater risk of decline. What to learn more? Try asking Virtual Dan White. |