SMART MARKETING
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Unless there is a good reason to concentrate media spend at a particular point in time (e.g. due to sales seasonality or to coincide with a product launch), spreading it out over time makes it more efficient.

This image illustrates why this is the case.

For further insights about media planning, check out this short article or listen to this audio clip.


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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact