Reporting business KPIs in a pyramid format allows profit to sit at the top where it belongs. A cleverly organized pyramid highlights how profit performance can be understood by looking at changes in market share, revenue and margin.  Likewise, performance on financial metrics can be understood by looking at changes in customer metrics such as acquisition/trial, share of wallet and retention/repeat.  Customer metrics can be understood by measuring perceptions that are shaped by marketing and customer experiences.

What to learn more? Try asking Virtual Dan White.