International companies/brands can benefit from economies of scale related to production, marketing and innovation, making their products more price competitive and profitable.

To realise these efficiencies, international brands need ways of ensuring that brand positioning remains as consistent as possible in all countries so that new products and marketing activities can be shared.

From an organisational point of view, a hub-and-spoke model can work well, such as illustrated here.

What to learn more? Try asking Virtual Dan White.