​This excellent summary of the marketing process was developed by The Proper Marketing Club'. I have taken a 'Byron Sharpie' to the diagram i.e. I have used annotation to show how the learning from 'How Brands Grow' by Professor Byron Sharp challenges and adds to the classic approach. 

You can learn more about the learning in 'How Brands Grow' from this article.

What to learn more? Try asking Virtual Dan White.