SMART MARKETING
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​This excellent summary of the marketing process was developed by The Proper Marketing Club'. I have taken a 'Byron Sharpie' to the diagram i.e. I have used annotation to show how the learning from 'How Brands Grow' by Professor Byron Sharp challenges and adds to the classic approach. 

You can learn more about the learning in 'How Brands Grow' from this article.
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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact