SMART MARKETING
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Marketing increases the gap between customer value and cost of delivery. This creates opportunities for the business. One option is to keep prices relatively low and give customers an exceptionally good deal. This will help attract more customers and generate positive reviews and recommendations, which, in turn, bring in even more customers. Alternatively, the customer value created by marketing could be used to support higher prices in order to generate greater profit.
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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact