SMART MARKETING
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Sales promotions can be an effective way to achieve sales from people who would otherwise have overlooked the brand, especially when used in conjunction with brand-building communications. The communications make people receptive to the brand, so sales promotions just need to close the deal.

Check out 'The Smart Marketing Book' for details about using sales promotions to regain lapsed buyers whilst reinforcing brand values.
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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact