​As a brand expands into new categories and countries, the company needs to decide how it wants to manage its growth opportunities.

The key to outsourcing is to identify your company’s core competencies, i.e., the aspects of business in which you match or surpass other businesses. Your company should keep these areas in-house and ensure that superiority is maintained.

Check out 'The Smart Marketing Book' for further details.

What to learn more? Try asking Virtual Dan White.