SMART MARKETING
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As a brand expands into new categories and countries, the company needs to decide how it wants to manage its growth opportunities.

The key to outsourcing is to identify your company’s core competencies, i.e., the aspects of business in which you match or surpass other businesses. Your company should keep these areas in-house and ensure that superiority is maintained.

Check out 'The Smart Marketing Book' for further details.


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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact