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This diagram illustrates how different types of data can be connected in order to guide business decisions. Results from data analysis are only valid inputs for decision making if their connection to commercial indicators are known.
Home
Books
Illustrations
Marketing
Brand Development
Brand Experience
Innovation
Communications Strategy
Media Characteristics
Creative Content
Pricing & Sales Promotion
Measurement
Data and Analysis
Brand Review & Planning
Brand Extension
Mental Processes
Business
Case Examples
Articles
Media
Services
Consultancy
Speaking Engagements
Training for B2B Professionals
Market Research Training
Visualisations
Contact