Innovation is one of the most powerful drivers of growth, but not every successful business innovates in the same way.

There are three broad approaches to innovation a business can take. Which approach or combination of approaches to take depends on the company's strengths vs competitors and how likely the industry is to be disrupted by new business models.

This short animation explains the concept in more detail.

Take a look at this article to learn more:
https://www.linkedin.com/pulse/how-identify-growth-opportunities-dan-white/