SMART MARKETING
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​In some categories, a major component of the brand experience comes from human interaction. Brands in these categories need their client-facing employees to deliver a great experience.

If client service is crucial, client-facing vacancies should be filled by applicants who show not only the right skills but also a belief in the brand and its purpose. The benefits of high employee engagement are well documented: they are more loyal and more productive, boosting customer acquisition, satisfaction and retention.
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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact