SMART MARKETING
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​In some categories, a major component of the brand experience comes from human interaction. Brands in these categories need their client-facing employees to deliver a great experience.

If client service is crucial, client-facing vacancies should be filled by applicants who show not only the right skills but also a belief in the brand and its purpose. The benefits of high employee engagement are well documented: they are more loyal and more productive, boosting customer acquisition, satisfaction and retention.

What to learn more? Try asking Virtual Dan White.
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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Roles And Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business >
      • How Creativity Delivers Competitive Advantage
    • Business Story Telling
    • Case Examples
    • Wellbeing
    • People Skills
    • Life Hacks
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Merchandise
  • Contact