SMART MARKETING
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​Estimating the return from marketing investments can be challenging but is necessary for illustrating the commercial value of marketing and justifying its budget.

Here’s an example of the kind of calculation that helps marketing to sense-check possible investments and to support business cases for marketing expenditures.

Check out 'The Smart Marketing Book' for further details.
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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact