SMART MARKETING
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An annual brand plan should review the brand's performance, identify future possibilities based on the emerging competitive landscape and trends, specify how the brand needs to be developed through positioning and innovation and what the priorities are for the year ahead. The format shown can be used as a checklist for what to include in the plan.
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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact