SMART MARKETING
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Customer-centric companies review brand encounters from many angles, looking for any opportunities to make them more positive. Here's a handy checklist to help think about the different dimensions of the brand experience.

Starbucks creates an agreeable in-store experience by training its staff via Starbucks Experience classes, making the shops welcoming and comfortable and enabling customers to order and pay for their favourite drink in seconds.

What to learn more? Try asking Virtual Dan White.
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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Roles And Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business >
      • How Creativity Delivers Competitive Advantage
    • Business Story Telling
    • Case Examples
    • Wellbeing
    • People Skills
    • Life Hacks
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Merchandise
  • Contact