SMART MARKETING
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Customer-centric companies review brand encounters from many angles, looking for any opportunities to make them more positive. Here's a handy checklist to help think about the different dimensions of the brand experience.

Starbucks creates an agreeable in-store experience by training its staff via Starbucks Experience classes, making the shops welcoming and comfortable and enabling customers to order and pay for their favourite drink in seconds.
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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact