SMART MARKETING
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It’s good practice to set aside time, once or twice a year, to generate ideas for enhancing customer value and reviewing innovation priorities.

This diagram illustrates the ingredients for great idea generation.

Check out 'The Smart Marketing Book' for further details and see 'Consultancy Services' for how I could run a Brand Innovation session for you, based on this framework.
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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact