HONING THE HANKINS HEXAGON
Creating great visualisations for information and data isn’t just about making them look pretty, it requires imagination and clever design too. Check out the illustrations pages on this website (the one for 'Mental Processes’ in particular) to see how imaginative ideas can help convey ideas with impact and clarity. But even if the core idea is strong, it needs to be well executed. Take the example below. The Hankins Hexagon was developed by James Hankins to illustrate the diverse pathways a consumer might take along the path to purchase. The original design was already strong because the hexagonal arrangement conveyed the key idea that people do not all follow the same linear route. I grilled James about his hexagon to learn how it works, what all the different elements mean, how the framework is intended to be used and by whom. I then developed a new version designed to make it more visually appealing, easier to explain and easier for the audience to understand.
If you have a concept that you'd like help bringing to life or a prototype visual that needs to be stronger, please get in touch because I’d love to help.