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People only pay attention to things that make them curious i.e. new or unfamiliar things that might be relevant.

If paying attention leads to surprise i.e. there is something that doesn't quite fit with the person's current world-view, the mind kicks into gear and tries to understand the implications of this new piece of information.

If the implications are relevant, they will be put into long-term memory for future reference.

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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact