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Technology has always been a major driver of improved living standards and economic growth.

Over the centuries, many of the most successful businesses have been those that have leveraged new technology most effectively to create value for consumers.

In recent times, companies including Google, Apple, Amazon, IBM and Tesla have thrived by creating experiences and benefits only made possible by leveraging the latest technology.

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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact