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The Ideas Springboard Matrix is designed to help companies come up with great innovation ideas, inspired by the latest developments in other areas, industries and countries.

Check out 'The Smart Marketing Book' for further details and see 'Consultancy Services' for how I could run a Brand Innovation session for you, utilising this matrix.
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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact