SMART MARKETING
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Picture


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Some ideas lend themselves to effective, long-lasting marketing campaigns better than others. This image highlights the characteristics of ideas that are known to lead to effective brand communications.

Listen to this audio clip to
 hear more on the topic

Check out 
'The Smart Marketing Book' for further details.



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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact