When it comes to choosing specific media channels, brands can use three criteria: right for the brand, fits the creative idea and cost effective. This short video clip explains the concept. Check out 'The Smart Marketing Book' for further details. |
When it comes to choosing specific media channels, brands can use three criteria: right for the brand, fits the creative idea and cost effective. This short video clip explains the concept. Check out 'The Smart Marketing Book' for further details. |