SMART MARKETING
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The STEEL (Social, Technological, Economic, Environmental and Legal) framework is a variant of the PEST framework devised by business strategist Francis Aguilar.

It is a checklist designed to help organisations consider the external factors that could help or hinder future success.

Check out 'The Smart Marketing Book' for further details.

What to learn more? Try asking 
Virtual Dan White.
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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Roles And Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business >
      • How Creativity Delivers Competitive Advantage
    • Business Story Telling
    • Case Examples
    • Wellbeing
    • People Skills
    • Life Hacks
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Merchandise
  • Contact