SMART MARKETING
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To ensure long-term survival, organisations sometimes need to make fundamental changes to their strategy, structure and even culture. Implementing change, however, can be slow and difficult. Dr. John P. Kotter developed this framework to help organisations manage change effectively. The framework highlights the importance of involving employees, especially those whose opinions matter, in creating a vision for the future and ensuring buy-in from people across the business.
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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact