The Limbic map has been designed by the German market research institute Gruppe Nymphenburg.

It illustrates the many different ways a brand could position itself so that it creates a response from the 'limbic system' - the part of the brain that releases endorphins and creates positive feelings.

Many successful brands like the ones shown have become associated with ideas and feelings in a specific area of the map as a result of a well managed brand experience and communications.

What to learn more? Try asking Virtual Dan White.