SMART MARKETING
Home
Books
Illustrations
Marketing
Brand Development
Brand Experience
Innovation
Communications Strategy
Media Characteristics
Creative Content
Pricing & Sales Promotion
Measurement
Data and Analysis
Brand Review & Planning
Brand Extension
Mental Processes
Business
Case Examples
Articles
Media
Services
Consultancy
Speaking Engagements
Training for B2B Professionals
Market Research Training
Visualisations
Contact
In categories where making a purchase is a big decision due to the high cost or the risk of making a bad choice (e.g., switching current accounts), sales promotions can be used to make the decision less daunting.
Home
Books
Illustrations
Marketing
Brand Development
Brand Experience
Innovation
Communications Strategy
Media Characteristics
Creative Content
Pricing & Sales Promotion
Measurement
Data and Analysis
Brand Review & Planning
Brand Extension
Mental Processes
Business
Case Examples
Articles
Media
Services
Consultancy
Speaking Engagements
Training for B2B Professionals
Market Research Training
Visualisations
Contact