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'Copy, Copy, Copy’ by Mark Earls talks about how creativity is about applying an existing idea in an original way or in a new area. As Pablo Picasso said: 'Good artists copy, great artists steal.’

The book highlights 52 marketing approaches that some of the greatest brands in history have leveraged and encourages marketeers to adopt and adapt them to their own advantage. Mark has even produced a deck of cards that brand teams can use to inspire their planning (https://lnkd.in/dmb6X8Gy).The graphic below showcases about half of the strategies.