SMART MARKETING
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This slogan/jingle is familiar to anyone in the UK born in the 1980's or before. It helped make Mars one of nation's biggest brands. 

Check out this print ad and TV ad from the 1960's that explain how the product's ingredients make Mars bars ideal for work, rest and play. Later ads conveyed similar ideas through more implicit messaging.



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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact