SMART MARKETING
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At their best, project meetings are an opportunity to resolve difficulties and generate ideas far more effectively than would be possible from working in isolation. Unfortunately, they all too often absorb lots of time and yield little value. A meeting is most effective when everyone knows in advance what it’s about, what they need to bring to the table and what must be achieved by the end of the session. When issuing an invitation, using the SPORT framework helps ensure that the meeting will be productive.

See also Running An Effective Meeting.
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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Roles And Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business >
      • How Creativity Delivers Competitive Advantage
    • Business Story Telling
    • Case Examples
    • Wellbeing
    • People Skills
    • Life Hacks
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact