​Retailers often ask that brands offer price promotions as a condition for stocking them. The brand owner can accept this as a cost of doing business but if the brand is highly differentiated and popular with consumers, it is in a much stronger position to negotiate. If price promotions are necessary, marketers need to know how to deploy them in the best way possible.

Check out 'The Smart Marketing Book' for further details.

What to learn more? Try asking Virtual Dan White.