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Some social platforms are experienced mainly with the sound muted, others mainly with the sound on. For this reason, advertisers should produce content that works brilliantly without sound and different content which leverages sound for those platforms where it is present. Click here for information about how music and sound contribute to ad effectiveness,





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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact