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A brand strategy review assesses the performance of the brand in terms of sales, consumer predisposition and effectiveness of marketing activity. It also involves an analysis of any competitive threats and changing consumer priorities.

The flow diagram shown here is useful for identifying next steps.
 
Check out 'The Smart Marketing Book' for further details.


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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact