Establishing a ritual like these can be an effective way to make your brand more distinctive and memorable in order to drive growth. Check out this video to see demonstrations of several famous brand rituals.

This classic TV ad for Jaffa Cakes is another example of a brand making its usage experience memorable.

This Harvard Business Review article explains why rituals make people value things more. Also, a discussion on the topic can be found in this LinkedIn thread.

What to learn more? Try asking Virtual Dan White.