SMART MARKETING
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Establishing a ritual like these can be an effective way to make your brand more distinctive and memorable in order to drive growth.

There are many other ways of doing this as his short 
video explains.

This Harvard Business Review article explains why rituals make people value things more. Also, check out this LinkedIn thread for a discussion on the topic.
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  • Home
  • Books
  • Illustrations
    • Marketing
    • Brand Development
    • Brand Experience
    • Innovation
    • Communications Strategy
    • Media Characteristics
    • Creative Content
    • Pricing & Sales Promotion
    • Measurement
    • Data and Analysis
    • Brand Review & Planning
    • Brand Extension
    • Mental Processes
    • Business
    • Case Examples
  • Articles
  • Media
  • Services
    • Consultancy
    • Speaking Engagements
    • Training for B2B Professionals
    • Market Research Training
    • Visualisations
  • Contact